Most wineries don’t need “AI transformation.” They need clarity about where AI actually helps — and where it doesn’t.
Heritage AI Consulting works directly with winery leadership to identify practical, measurable applications that improve decision-making, reporting, and direct-to-consumer performance — without chasing trends or disrupting culture.
John Ehrenfeld is the Founder and Principal Consultant of Heritage AI Consulting, working with wineries to apply AI in practical, measurable ways.
– Cleaning up reporting that takes hours every week
– Making CRM data actually usable
– Improving DTC segmentation and follow-up
– Giving leadership clearer visibility into performanceHow I Work
Engagements begin with a focused diagnostic discussion to clarify priorities, systems, and measurable outcomes before any tools are introduced. Every winery is structured differently.
We start with a focused conversation about where time is being lost, where decisions feel unclear, and where technology is already underutilized.
From there, we identify one or two areas where AI can quietly improve performance — without creating operational chaos.
If you’re exploring where AI fits — or where it doesn’t — I’m happy to have a direct conversation.
John Ehrenfeld
Founder & Principal Consultant
john@heritageaiconsulting.com
310.994.7008